The project brief was to create a magazine or rebrand one. I decided to pick The Economist as it is a very text heavy and not an attractive choice for the general younger generation's. I want to promote to Gen Z and young millienials that we should keep ourselves updated with serious new stories. I wanted to create a news magazine that was almost opposite to the Economist in the sense it's younger, more playful but keeping in touch with the serious news topics. Instead of text heavy articles, I made the magazine illustration heavy and the least amount of text as possible.
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